Hi, i’m Jeffrey Harris
Fractional VP of Business Development
Jeffrey Harris had a successful career in professional audio sales starting in 1987 and spanning over 33 years. His journey included experience in retail sales, as an account executive for an independent sales organization and as both a regional and national account manager for recording studio manufacturer Alesis Studio Electronics. Jeffrey completed his career in the industry with 20 years as a Senior Regional Sales Manager for the US Professional Division of Harman International where he spearheaded a team responsible for generating over $20 million in annual sales across 11 leading audio, lighting, and control brands in the Western US.
In his early 50’s Jeffrey had the crazy idea to develop the first 100% plant-based fast-food restaurant chain in the US, essentially a vegan version of McDonalds. His vision materialized in 2016 when he and his partners opened the first Plant Power Fast Food restaurant in San Diego California. After working both his Harman Pro responsibilities and his “side hustle” for a number of years, he left his career in the audio industry in 2020 to dedicate all of his energies to his new business. By 2022, Plant Power Fast Food boasted 11 restaurants, a food truck, a state-of-the-art production facility and over $17 million in annual brand-wide net sales.
At the end of 2022, Jeffrey transitioned from his roles as CEO and acting Chairman of the Board at Plant Power Restaurant Group, LLC to work directly with start-up and early-stage companies in the plant-based, sustainability and media sectors. This eventually led to the founding of Green Venture Advisory. A consultancy through which he collaborates directly with businesses in both the traditional and sustainable sectors, leveraging his extensive experience in business development, sales management, and customer relations to help them develop and execute strategic initiatives resulting in sustainable growth and expansion.