determines their emotional rating when making purchasing decisions. Small details like lukewarm food or overly frothy coffee can be deal breakers. But, with the right touches of duplicity and exclusivity, businesses can skyrocket their ZOPA ratings. Imagine giving a customer flowers on their birthday without any prior knowledge – that’s what makes a lasting impression.
In the competitive landscape of our globalized world, differentiation is the key to survival. The ability to stand out from the crowd, both through duplicating successful tactics and offering exclusive experiences, will determine who thrives and who fails.
At The Next Idea Group, we understand the importance of differentiation in staying ahead in the market. By identifying and creating trends, we give our clients the edge they need to outshine their competitors. So, join us in embracing differentiation and securing a special place in your customers’ hearts.
Author: Robert Ancill
robert@thenextidea.net
